Professional Analytics

Integrate custom data science solutions
into your business intelligence workflow.

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Introduction

Data science is an essential component of modern business operations. It is the process of converting raw information into insights that give you decision advantage. It uses automation to obtain, process, and display data for maximum user assimilation.

Data scientists use programming, statistics, and visual design skills to distill high-value information as it passes through a data pipeline. Users rely on analytics from the pipeline to make strategic business decisions. In competitive industries, a suite of custom analytics can make the difference between success and failure. The following use cases illustrate the strategic value of custom analytics.

Scenario 1: Helium Prospecting

In our first scenario, an exploration company is deciding where to open its next helium mine. A data scientist creates a visual for company executives that explains past production in each state.

Scenario 1: Gas Exploration

Source: USGS

This scatter plot uses U.S. Geological Survey data to show helium deposits discovered since 1900. It incorporates multiple dimensions to represent drill depth, yield, and location. Over time, we can see a decrease in shallow deposits and an increase in drill depth. Texas and Arizona were historically the most efficient harvesting locations, while New Mexico and Colorado provided consistent yields from deeper wells. The company may decide to target Texas, Arizona, and Colorado, which have the most helium production since 1990.

Scenario 2: Defense Services

In our next scenario, a multinational corporation that sells security services to governments is conducting a market review. A data scientist develops indicators of leadership receptivity to corporate services.

Figure 2. Military Chief Executives

Source: IDB

This bar plot shows the number of countries with military officers serving in chief executive roles since 1976. The red dotted line indicates the total number of countries in the survey (185). Between 1976 and 1983, roughly half of the countries had military leaders in top roles. By 2013, however, approximately 90% of nations had military officers serving as prime minister and defense minister. This upward trend indicates strong potential interest for security services in government leaders.

Read more to learn how I organize analytic projects to minimize cost and maximize efficiency.